Addendum:

Family

Fess Parker's Legacy

The Fess Parker family has enjoyed a long, successful history in Santa Barbara County, helping to pioneer the region’s reputation as an international destination for wine, hospitality and discovery. Fess Parker was one of the earliest members of the Santa Barbara Vintners Association, founding an acclaimed multigenerational winery as he and his family developed many of the county’s prestige vineyards over the last 25 years. Over the years, the family together developed a Rhone varietal program called Epiphany, as well as a traditional method sparkling wine label named Fesstivity, all of which has helped propel the Fess Parker family vision to where it is today, with the advent of Addendum - the family’s first Napa Valley Cabernet Sauvignon.

Realizing the potential of Santa Barbara County as a premium grape-growing region, Fess and his son, Eli, originally set out in 1989 to plant a small vineyard and sell fruit to local producers. But, as Fess’ daughter, Ashley explains, “Fess is from Texas, so he can’t do anything small.” The Fess Parker Winery and Vineyard now owns and farms over 125 acres and works with over 700 acres in Santa Barbara County, not to mention the three acres in Napa Valley for Addendum.

The characters Fess portrayed, Davy Crockett and Daniel Boone, inspired generations of Americans. Throughout the late 1950’s and 1960’s Fess was at the pinnacle of a television career that has an unprecedented impact upon American popular culture. But it was Fess’ entrepreneurial spirit that prompted his leaving Hollywood to go into business for himself. The traits that Crockett and Boone embodied - integrity, resourcefulness and good humor -- carried over to Fess’ personal life and formed the foundation upon which the family business was built. First-class hospitality has always been at the core of their ventures, first as hoteliers and eventually with the opening of the winery.

Working as a family has always been a great source of pride and pleasure for the Parker family. Eli Parker began in the family business as assistant winemaker in 1989. After several years of learning the craft at the side of renowned and accomplished winemakers, Eli took the reigns as winemaker himself with the 1995 vintage. A leader of the winery since its inception, it was in 1996 that Eli formally assumed the title and responsibilities of President. In the early 1990’s, Ashley ran the first tastings out of the barrel room and represented the winery at trade shows. In 1998, Ashley became Eli’s partner, working on the public relations and sales and marketing teams. The presence of Fess and his wife Marcy as the founding visionaries of the winery is a vital and enduring one.